Party: Outcomes

After two weeks of making, the party project has come to a close. After lots of ideas and thinking, I decided to create branding for a range of alcoholic drinks that could be brought to parties.

I created ideas for names and logos, and first came up with 'Love Potion'. I decided to make that its own drink and create a different name for the brand.

Initial label design vs final label design. I changed the blue to green so it looked more like strawberry and lime 🍓

A screenshot of my artboard

The second drink name was Black Magic. I soon realised I had come up with a 'magical' themed identity for the brand, so when I came up with names, I thought about some Shakespearian names from Macbeth and A Midsummer Night's Dream.

In the end, the names didn't match with the modern, youthful branding I had created, so instead, I created a brand called Liquor Witch, a simple name with magical connotations!

My final presentation piece was a collage of my outcomes, the Black Magic and Love Potion logos and MockUp bottles.