Packaging Re-design

Last week, I worked on re-designing the packaging for Blue Riband biscuits. Our assignment was to re-design any food packaging we felt we could improve upon.

I chose Blue Riband because I loved these biscuits as a child, and I also felt that the packaging and logotype needed modernising.

I was originally going to redesign the packaging using its original plastic packaging shape, however, I then decided to go with a completely different design. After researching the origin of the name Blue Riband, I found out that it was a sailing award. I decided to research different nautical symbols as reference points, and also research innovative packaging designs for an array of products. I came to the decision to create a life ring shaped box for the packaging, inspired by some of the nautical symbols and items I researched.

Here is my work in progress design for the new packaging:

I decided to create a life-ring shaped box with a hollow middle. The design is quite plain at the moment, but I have created two different looks for the front of the packaging. On the bottom left, there is an image of how the box would open.

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Final Design

My final design for my Blue Ribband packaging features a ribbon embossing in the background of the box. I've added the amount of biscuits onto the box too. I am really happy with this final result.

This box could be tin or strong cardboard. I feel that this packaging could need plastic wrapping as a seal, but it would be good to explore environmentally friendly wrapping options.

As a further step, I could design the packaging for the individual biscuits, and design the back of the packaging too. Maybe, I could add decorations, like a ribbon. Overall, I am really happy with what I've produced.